Just a Few Reasons your Business Needs to Invest in Video Production Marketing in 2022

Updated: Jun 14

It’s 2022 and video content for your business is all the rage. In fact, 72% of customers said they would rather learn about a product or service by way of video and 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. So if this is how your customers are learning and giving them a reason to purchase, why not invest in your content like you’re investing in your company’s success?


We aren’t just in the real estate industry. VAST Media offers so much more to help you and your business be successful. While we certainly excel at real estate photography and videography, we also offer video production for businesses. What exactly does this mean for your business? Pretty much anything screen related- we’ve got your back. In addition to various digital marketing solutions, such as social media management, we provide content creation and if you’ve been paying attention to growing trends… YouTube videos, Tik Toks, Reels, and all the likes are becoming more of a platform for your business to advertise locations, events, products, and services.


If you find yourself on our commercial productions portion of our site, you’ll see that at VAST Media, we have what it takes to help companies tell their stories. Whether you have an idea that needs a push or you know exactly what you want, we’re here to help. We enjoy working on projects with reputable businesses and products that have a positive contribution to our world and our environment; that’s where our creativity shines. From planning and pre-production to filming and editing, you can rely on our expert opinion and assistance.


Check out just a few of the many reasons your business needs to invest in video production marketing to make this year your best year yet!


The growing trend of videos, whether it be on popular apps or just video content on your website, is all beneficial to your business.


As of 2020, 86% of businesses use video as a marketing tool — up from 63% over the last three years. With this huge growth in just three years, we know that the percentages are rapidly growing and it's worth it to your business to adapt and grow with the trends. The saying goes "to expect change, something must change" and if your business isn't changing... well, you can't expect it to keep up. The pure knowledge of investing in your company and putting out video content either self made or made by VAST, the return will be obvious because you will be getting the exposure necessary to grow and remain relevant.


Relevancy in search platforms, relevancy on social media, relevancy on video prominent platforms such as YouTube, or even advertisements and commercials-- that's what keeps the wheels spinning. That's what's keeping consumers interested and returning. If clients see a quick Reel or Tik Tok or a brief video, the content is practically being spoon fed to viewer and the ball is now in their court to do more research... but the seed is planted! Take this video highlighting the anniversary of Summit Co. If a client had briefly heard of the company or never at all, this video provides more information. It gives an idea what the brand is, what they do, and the overall vibe. The general population loves instant gratification, so learning about something or some place new within a short few minutes opens the door for your company's growth.


We know you're busy maintaining your business and all that it entails... so leave the rest to us.


We may not know everything about running a golf course per say, but we do know about recording highlights from benefits and tournaments. We know about showcasing the greens and locker room areas. We know how to cut and edit to further prove THIS is the place to be-- that's why we're in this creative business– to provide for our clients. Leaving the video content to the professionals allows you to trust that your content will yield what you want, but gives you the freedom to not worry about it.


We know we lead the competition in creation, filming, and editing. We've got hours and hours (and hours) of training and practice. We're also literate in content creation and current events. So we know what's popular to consumers, what appeals most to particular audiences and what sends the message you're trying to send. We know that the average age of audiences who view video content is rising which means more people are becoming comfortable with different platforms and we’re ready to help you market to each and every one of these video consumers.


We know video. We know content creation--so let us help you invest more into your business.