Social media platforms are constantly evolving, and Instagram is no exception. The Reel
feature on Instagram essentially brings TikTok-like videos to Instagram- a platform most are already on and familiar with. These short videos allow you to showcase your creativity and connect with your audience in new ways. Check out some of the benefits of adding Reels to your content, today!
1. Increased Visibility
Instagram's algorithm favors Reels over regular posts, which means that your content is more likely to appear on your followers' feeds. Additionally, Reels have a dedicated section on the Explore page, which means that your content could reach an even wider audience than just your followers, essentially showcasing and connecting with an audience who may not see your content otherwise.
2. Showcasing Your Creativity
With the ability to add music, text, and special effects, Reels allow you to create unique and engaging content that stands out from the rest. Whether you are promoting your products, listings, services, or just sharing your daily life, Reels allow you to express yourself in new and exciting ways. You can also use Reels to highlight your brand's personality and tone, helping to establish a strong brand identity and connection with your audience. It even gives you the opportunity to put yourself on video so your audience truly gets to know the ‘face behind the name.”
3. Increased Engagement
Short, visually engaging content is more likely to capture your audience's attention than
lengthy posts or captions. By creating Reels that are entertaining and informative, you can encourage your followers to engage with your content. Reels also have a feature that allows users to share them with their followers via messaging or stories, which can further increase your reach and engagement.
4. Showcasing Your Products & Listings
As a business owner, realtor, brokerage, or builder, Reels can be an excellent way to showcase your products or listings. You can create Reels that show off your newest listings, new team members, products, and anything you want to highlight! By creating visually engaging content, you can give your audience a live perspective, and encourage them to make a purchase or inquire about the services you provide!
5. Repurposing Content
If you have previously created longer videos, blog posts, or social media posts, you can use snippets of that content to create Reels. This not only saves time but also helps you to repurpose content in new and engaging ways. By using Reels, you can keep your content fresh and interesting.
Instagram Reels are a valuable tool for connecting with your audience and creating compelling content. There’s no hiding and avoiding them, especially if your goal is to gain exposure and remain relevant with your content.