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Why it Matter(ports).

Updated: Jun 14, 2022

Out of the many services VAST Media offers, 3D Matterport experiences offer a huge advantage for our clients– agents and homeowners alike. We have the ability to scan any space to create a 3D tour and first hand experience. Click here to see an example of a matterport experience VAST Media has created for one of our clients. But, what is a matterport exactly?

The Who. What. Where. & Why.

Gone are the days of grabbing paper on a for sale sign and in are the days of ‘seeing’ a house or business without actually stepping foot inside. Matterports create a 3D experience for clients. Our team will arrive at your location, scan and piece together the space. On the listing site, you will have a variety of viewing options. First and foremost, it allows the viewer to tour the space as if they were there taking a step by step, room by room tour. Secondly, you have the ability to view the house like a dollhouse (an added bonus with multiple levels). Additionally, there’s the ability to measure spaces and walls to ensure furniture and other belongings fit perfectly in that space.

Matterports could make all the difference in client appeal since it offers a life-like tour. Clients located in other cities, states, or even countries can view the space and the target audience becomes vastly bigger. One of VAST’s clients shared the benefits of their matterport experience: "I ordered a matterport scan on a listing and the buyers lived in Michigan. The buyers were able to go into the scan and measure rooms, walls, areas to ensure their furniture and decor would all fit, as well as visualize themselves in the space." Being able to provide this experience for buyers sealed the deal since the buyers knew exactly what their home would be like without ever physically having a showing. They were able to know the flow of their house while being out of state thanks to this new technology. The buyers were attracted to the touring experience, but also the ability to measure areas of the home. With the recent influx of out of town buyers, this service is a game changer.

Buyers want the most transparency when making a large investment and are more likely to pursue a listing with a 3D tour thus giving a competitive edge in marketing. Agents who use matterports tend to see more listings, in fact, 74% of agents using Matterport win more listings.The exposure on listings whether it be real estate or commercial is exactly what will sell the property faster.

We’ve been hearing about listings being sold quickly as soon as they’re listed– basically sight unseen, but this won’t even be necessary with matterports. Clients looking for houses and making a quick, competitive offer would love the option of previewing a house through a 3D Matterport tour. More competitive offers could lead to increased sale prices, multiple offers, and less time on the market which adds to the overall appeal of the matterports.

But matterports aren’t limited to real estate listings. VAST Media also scans commercial businesses to give clients or future buyers a walkthrough of your facility and, again, offers measuring capabilities to plan out placement and work flow. With the market targeting technology literate generations, Millennials (who make up the largest audience of home buyers) and Gen Z would prefer agents who used matterports and even refer these agents to their friends. Even 63% of Gen X buyers would switch to an agent who used 3D tours. So appeal to the majority. Market to those who want to see a space for themselves virtually. Sell that house or business fast and for more than it’s listed.

Head over to our page and fill out a contact form to get started.

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